The latest Think campaign focusses on motorcyclist and urges them to ‘Stay in Control’.
Developed with partners from the motorcycle industry the campaign encourages motorcyclists to think and ride defensively – to expect the unexpected and to surround themselves with a safety bubble and ride in such a way as to increase their observation of potential hazards.
The campaign has been released to reflect the high riding seasons of spring and summer when statistics show that there is a large increase in rider injuries and deaths from road traffic collisions. Riders are also encouraged to take a ‘lifesaver glance’ around before manoeuvring and giving themselves time to react to potential hazards.
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